There is a common misconception that the greatest successes with small business marketing plans have been predicated on large-scale, dramatic plans. This is inaccurate and it truly doesn’t consider the simplicity that most small business marketing solutions entail. The trick is to think big, but with small steps. Your long-term business ambitions ultimately won’t be achieved unless you are willing to put forth a small, concise marketing plan, easily summarized in three simple steps.
The first step to success with a marketing plan is to create and know your product. Simply put, you need to understand what it is that you are selling. What are the features of your product? What distinguishes your product from other like products currently out there?
The next key is that you have to research your market. You need to know your customer base. This
requires a sometimes significant amount of research (i.e. buying patterns, customer demographics,
geographic locations, and so on). You need to be familiar with the individuals, families and households in your market as well as the other products out there on the market. The more you know, the better you’re equipped to sell and differentiate your product.
Finally, all marketing solutions require that you understand how to make your market want your product. This seems straightforward, but it is an insight that can prove the difference between a failed product and a runaway success. This goes beyond simply understanding the features of your product, you need to know all of the advantages that it offers. You need to know what service or feature your product contributes to the market, and you need to make your market want and desire your product. A small business marketing consultant can help you do this.
You need to start somewhere. You need to start with small steps, and you need to truly understand
what exactly is agitating your budding entrepreneurial spirit and take time to develop your product and marketing plan. The beauty of creating a truly effective small business marketing solution is that once you have solidified your formula, you can take that formula absolutely anywhere, whether you reaching out to a market of one hundred or one hundred thousand.
