Overcome Marketing Setbacks with Small Business Marketing Research

In today’s episode we are talking to Toi Walker the Marketing Coordinator for a BayCare Health Services. We discuss the duality of an effective marketing campaign that consists of the arts side that includes the graphic design, copy, color and placements and the scientific aspects of marketing that includes metrics, measurements and testing. We also talk about a marketing campaign that went wrong and what you can learn from a marketing campaign that under performs. We also discuss the importance of setting up a marketing campaign from the market’s perspective instead of the marketers.

Mrs. Walker gives a great referral strategy to give your vendors to help you promote live events, and provides a strategy for conducting the necessary research when starting a new marketing initiative. She talks about how to include your competition in your research and how to attract more of your best customers. This is definitely an episode you don’t want to miss.

To find out more about Toi Walker connect with her on linked in at www.linkedin.com/in/toiwalker/