Seven Step Small Business Marketing Plan
To grow your small business, you will need a direct action marketing plan. However, too many people get stuck for months trying to create a small business marketing plan. Your marketing plan doesn’t need to take 5 months to complete. In today’s podcast I revealed the seven steps of an effective marketing plan. This plan allows…
How Your Place Strategy Effects Trust, Position, Profit
Today we are talking about Place strategy: I want to give you a couple of ideas about how having decided on a place strategy can help you increase your marketing effectiveness, increase your positioning, and increase your sales. Listen to today’s Podcast and tell me how you can improve your your place strategy. http://traffic.libsyn.com/fullestextentmarketing/FEM_Ep.17_Developing_Your_Place_Strategy.mp3 In…
How to Assess Your Market Sophistication For Better Marketing – Episode 16 – Fullest Extent Marketing Podcast
http://traffic.libsyn.com/fullestextentmarketing/FEM_Ep.16_Assessing_Your_Marketplace_Based_on_the_5_Market_Sophistcation_levels_-_5114_12.30_PM.mp3
Understanding the 5 Levels of Market Sophistication – Podcast Episode 15
Knowing the market sophistication level allows you to present your marketing messages at the appropriate level so that your ads and marketing campaigns will not fall flat, but will connect with you market. http://traffic.libsyn.com/fullestextentmarketing/FEM_Ep.15_Market_Sophistication.mp3 Here are the 5 steps and examples to help you understand them. Level 1 – New invention: First to market. When…
Good Marketing Research Can Grow A Successful Business – Episode 14
Doing good marketing research will help you decide on the best markets to enter for a new small business and it will help give you the tools and data you need to create powerful marketing campaigns. http://traffic.libsyn.com/fullestextentmarketing/Ep.14_How_to_Assess_Your_Market_for_Marketing_Actions.mp3 I am surprised at how many people do not take the time to do adequate research before starting…
Attract More Customers Through Content Marketing with Kalem Aquil – Episode 13
Building your small business through content marketing with Mr. Kalem Aquil http://traffic.libsyn.com/fullestextentmarketing/Ep.12_Interview_wKalem_Aquil.mp3 In this episode, I interviewed author and small business consultant Kalem Aquil. Kalem has been called the “Best marketing Consultant in Long Beach” and today if you listen carefully you will hear as Kalem tell the importance of using content marketing strategies to…
The Importance of The Lifetime Customer Value – Episode 12
This episode’s Big Idea – Knowing your Lifetime Customer Value It is vitally important that you understand the Lifetime Value of a Customer. Knowing this valuable number will add motivation to help you finally develop and optimize a marketing system, it will be very helpful as you create a marketing budget to acquire a new customer,…
Small Business Pricing Strategy – Episode 11
Increase Your Revenue Today with these Small Business Pricing Strategies In this episode we talk about small business pricing strategies. The following things that will effect your price and create price sensitivity. If there is less supply then price is no option… If the frequency of the product is often then price matters more… Price…
Everyone’s Gotta Price – Pricing Practices For Small Business – Episode 10
Pricing Practices For Small Businesses One of the mayor tenets in marketing is pricing, and because pricing plays such a mayor role it is vital that you learn some key principles to help you properly price your produce your service. One major factor in pricing is the fact that price is all about perception. If…
Defining Your Position In The Small Business Marketplace – Episode 9
In this episode we will discuss four ways you can easily start positioning your business. Creating a position in the marketplace is very important as it allows you to cut through some of the massive sameness that exists in most local communities. The four areas you can create marketing leverage is in your Titles, Price,…