Talk about Marketing on Miami Beach
Standing out in Miami Beach We went to a place in Miami Beach that everyone was talking about. It wasn’t the food (though it was pretty good) it was the drinks. This restaurant created this noteworthy drink. In fact our friends were so excited about this place that we passed by other nice eating establishments…
Small Business Pricing Strategy – Episode 11
Increase Your Revenue Today with these Small Business Pricing Strategies In this episode we talk about small business pricing strategies. The following things that will effect your price and create price sensitivity. If there is less supply then price is no option… If the frequency of the product is often then price matters more… Price…
Everyone’s Gotta Price – Pricing Practices For Small Business – Episode 10
Pricing Practices For Small Businesses One of the mayor tenets in marketing is pricing, and because pricing plays such a mayor role it is vital that you learn some key principles to help you properly price your produce your service. One major factor in pricing is the fact that price is all about perception. If…
Defining Your Position In The Small Business Marketplace – Episode 9
In this episode we will discuss four ways you can easily start positioning your business. Creating a position in the marketplace is very important as it allows you to cut through some of the massive sameness that exists in most local communities. The four areas you can create marketing leverage is in your Titles, Price,…
Listen to Customers, But You Run the Business
Now is a great time in history to be an entrepreneur, in the last 10 years, the internet, and other technological advancements it has introduced have drastically leveled the playing field and prompted the resurgence of this entrepreneurial revolution. As entrepreneurs, we now have access to more people and potential customers than ever before. This…
Overcoming Marketing Setbacks Through Small Business Market Research w/ Toi Walker – Episode 8
Overcome Marketing Setbacks with Small Business Marketing Research In today’s episode we are talking to Toi Walker the Marketing Coordinator for a BayCare Health Services. We discuss the duality of an effective marketing campaign that consists of the arts side that includes the graphic design, copy, color and placements and the scientific aspects of marketing…
Target Marketing For Small Businesses Customers – Episode 7 Fullest Extent Marketing Podcast
In business school you learn that the 4 p’s of marketing are: Product, Price, Promotion, Place but today I will share with you the another P that energizes and activates the other P’s of the marketing process and that is PEOPLE Your entire marketing perspective becomes more effective when you start with the customers first.…
Six Types of Small Business Websites – Episode 6
Six Types of Businesses For a Small Business Owner Small businesses have begun to realize the importance of being visible on the internet. And many are presented with the opportunities to build free websites and to get their information online. Yet with all the options there may be confusion about what is necessary and what is not. There are…
Road To Success
The road to success is simple but it is not easy. The Road to Success goes through failure. I goes through trials and hard times but it ultimately ends in higher levels of success.
Episode 5 – Developing an Online Presence for Small Businesses
In this episode Lee takes your through the process of building a small business online presence for local business owners. The Four steps described in this process are: Phase 1 Awareness – You must gain some awareness online and the easiest start is business and industry directories, search engines, and social media listing sites. This will give…