In this episode Lee takes your through the process of building a small business online presence for local business owners. The Four steps described in this process are:
Phase 1 Awareness – You must gain some awareness online and the easiest start is business and industry directories, search engines, and social media listing sites. This will give you and your website some immediate online presence and awareness.
Phase 2 Credibility – You must establish some online credibility and trustworthiness of you are to earn the business of your prospects and future customers. In the episode we talk about how online reputations can dramatically impact your online credibility and ways to clean that up.
Phase 3 Connections – Once the previous online presence items are in place then you can start connecting on social media. It is not until you have a respected voice will be interested in connecting.
Phase 4 Sales – It is important that you do not try to skip steps and go straight to sales because it will dramatically effect your image and will slow the process of your online presence building process.
Later in the podcast I also gives a few valuable considerations when claiming your Small Business online presence URLs and domain names.
Check out this awesome episode now.